After the successful launching and first leg of the “Regional Travel Fair” in Legaspi, Albay last 17-20 May 2018, the second leg is set to be held in Davao City on 16 – 18 August 2018, in time for the Kadayawan Festival.
“Regional Travel Fair” is a 4-day event initiated by the Tourism Promotions Board (TPB) that aims to promote the Philippine domestic tourism by providing stakeholders and industry players a venue to transact businesses among sellers, buyers and public consumers.
“Domestic tourism makes a substantial contribution to the industry’s overall financial resilience, sustainability and functionality. It is in this light that TPB organized Regional Travel Fair – to attract local and foreign tourists and tourism professionals to visit and explore the Philippines,” said TPB Officer-in-Charge, Arnold Gonzales.
A series of on ground activities will be held at SM Lanang Premiere such as the Travel Exchange (TRAVEX) to be participated in by buyers and sellers, the 3-day consumer expo showcase.
The TRAVEX is a half day business-to-business table top discussion between participating buyers and sellers that will give them opportunity to generate direct sales and business leads as well as avenue to network, meet new business partners and renew business deals.
The 3-day consumer expo will be participated in by travel tour operators, travel agents, domestic hotels and resorts, destination management companies and domestic airlines from Luzon, Visayas and Mindanao offering best deals.
Gonzales added that TPB decided to channel its resources and reach out to its partners and further enhance products, packages and experiences for travelers to their direct advantage. The program was designed to be as inclusive as possible, with participation of buyers and sellers from Luzon, Visayas and Mindanao.
According to latest results of the Philippine Tourism Satellite Accounts (PTSA) which provides information on tourism expenditure and employment, domestic tourism expenditures, which includes expenditure of resident visitors within the country grew by 19.1%, from Php 1,770.7 billion in 2015 to Php 2,108.2 billion in 2016.
Employment in tourism characteristic industries was estimated at 5.2 million in 2016, higher by 5.1% compared to 5.0 million in the previous year while share of employment in tourism industries to total employment in the country was recorded in 12.8% in 2016.
“Through the Regional Travel Fair, we are opening and providing opportunities for those working in domestic tourism to develop a more robust and cohesive approach to the sector, which in turn will grow business. We are happy how the first leg of the program turned out and we are eager to continue this in the coming years,” Gonzales added.
Some 20 buyers and 59 sellers from travel trade sector, government agencies and LGUs participated in the activity during the first leg of Tara Na, Pasyal Bayan. For the second leg, 35 buyers and 44 sellers already registered and TPB is expecting more participants.
The third and last leg of Regional Travel Fair for this year will be held in Bacolod City in conjunction with Masskara Festival in October.